Costume
This is one of the main outfits that I will wearing for the music video, I will be wearing this outfit for several occasions. Initially, I wore this for the fairy lights scenes but adding this scene would be too much to include for the music video. It would be seen was a random and unexpected in the music video. which may confuse the audience and make the music video look too abstract.
For example, for the projection scenes initially. But then we decided for me to wear a plain black top so there is more attention to my lip syncing and the projection backdrop.
His costume was the same but he wore a black beanie. His acting was not great either. He was looking down throughout the whole clip as if he is shy. We told him to relax a little and smile/laugh but he was not acting natural. This shot was meant to be in the past tense in Victoria Park, us as the couple are meant be casually strolling together in the park. This is used to portray the singer's past happier memories of when she was in love, but this was not depicted at all thanks to the actor.
This is one of the main outfits that I will wearing for the music video, I will be wearing this outfit for several occasions. Initially, I wore this for the fairy lights scenes but adding this scene would be too much to include for the music video. It would be seen was a random and unexpected in the music video. which may confuse the audience and make the music video look too abstract.
Artists' Trademark
 MJ's Trademark Look |  Jessie J's Short hair &Thick Bangs |  Sia's hair/ wig covering her face |
|---|---|---|
 Nelly's plaster on his left cheek |  Marina's drawn heart on left cheek |
Since my group and I decided for the costume that consists of the maroon and indigo tartan print shirt, black chiffon skirt, black velvet boots and the dirty gold and pearl collar necklace should be the main for the music video, album cover and magazine ad, we also agreed that this will be the artist's trademark look, so the audience can easily identify the artist's unique image. For example, different artists from different genres have their own trademark look:
Michael Jackson - Genre: Pop/R&B/Soul/Disco - Trademark: white sparkly glove, snazzy blazer/jacket, curly long black hair, black pants, white socks with black shoes, hat fedora hat
Jessie J - Genre: Soul/Pop/R&B with elements of Hip/Hop - Trademark: bold makeup, pale skin, thick black bangs, short black hair, tall and voluptuous legs
Sia - Genre: Electro-pop/Soul/Indie-pop/Trip-hop/Acid-jazz - Trademark: red lipstick, hair covering face, blonde hair
Nelly - Genre: Hip-hop/R&B/Pop/Rap - Trademark: baggy street wear, plaster on left cheek, do-rag
Marina (and the Diamonds) - Genre: Indie-pop/Pop-rock/ Synth-pop - Trademark: big hairdo, vintage/retro makeup, dresses, drawn on black heart on left cheek
Having a trademark mark look is important because trademarks are an effective communicate tool; it allows other record labels create merchandise and market and promote the artist's look, which will create profit and create a reputation for the artist and record label. This also makes the artist to be a potential brand for the company, as consumers or fans will be using the Internet to keep up with the artist through social media and by buying the merchandise on their website.
This is links to Richard Dyer's Star Theory, as the artist or 'star' will be a star of construction through advertising, of commodity by making profit through the merchandise and as a ideology, all the digital promotion especially will then lead to their fans to create social group or 'fandom' where they build up the artist's image, by copying their style or keeping up with interviews; seeing how the artist is like, his views on particular things. Dyer also explained how their is a paradox of the star, where the star must be ordinary (relate to audience) but extraordinary (possess a extraordinary/unique quality or talent), as well as, present (through social media, merchandise and conversations amongst fans/social groups) and absent (Out of reach, not able to meet them in your everyday day life).
Our star will apply to most of these qualities.
Star as a construction: artist will be advertised through her music video, album cover and magazine ad. The artist will be 'present' through these advertising techniques, but she will be 'absent', as it wont as easy to meet in your everyday life, as it would be just ''see'' them digitally.
Star as a commodity: The artist wont be produced to create profit through merchandise, but her style of clothing will, as she dresses like an Indie/Pop artist. Her style is a bit more 'extraordinary' but she is suited to the genre, she is a bit more unique from the rest of the artists.
Star as a ideology: The artist may potentially become a group of discussion once viewers see the music video. The target audience may relate to the artist's style, opinions on love and heartbreak, thus making her 'ordinary’ which may be lead to the artist to have an fan group.